Radio Dj Trademarks Make America Grest Again
Trump Wants To 'Brand America Great Once again,' Merely What Does That Really Mean?
"Brand America Great Again" is the driving refrain of Donald Trump'south presidential campaign, the title of two Trump-authored books equally well. Few would take a problem with the outset three words. Only it is that fourth — "again" -- that raises hackles.
Amusingly, Trump really trademarked the slogan. According to the U.South. Patent and Trademark Office, one Donald J. Trump, an individual at 725 Fifth Avenue in New York, has the correct to "Make America Peachy Once again" for "political action committee services" as well as "fundraising in the field of politics."
Even meliorate, Trump — ever the marketer -- besides has the merchandising rights. He owns the right to use "Make America Great Once again" on "all-purpose able-bodied numberless; all-purpose conveying numberless; backpacks; beach bags; book bags; behave-all bags; alter purses" and then on. Even on "pet article of clothing." If it can be worn, Trump has it locked upwards.
Trump -- ever the marketer -- also has the merchandising rights. He owns the correct to use 'Brand America Neat Again' on 'all-purpose athletic bags...' Even on 'pet clothing.' If it tin can be worn, Trump has information technology locked upwards.
At that place's much dispute over Trump's legal appropriation of a phrase that i would have expected many pols to calorie-free upon. Indeed, Ronald Reagan used the slogan earlier, in his successful 1980 race against Jimmy Carter. Reagan, however, apparently wasn't clever plenty to trademark information technology — either that, or he was insufficiently mercenary. As The Donald doubtless would point out, that'south why he'due south a billionaire and the residual of us aren't.
Buying rights aside, a substantive question should exist asked: Is Trump correct? Saying "permit's make America great again" implies that it is not bully at present. Information technology implies as well that at that place was a time when it was bang-up — or at least, better than it is today.
The nation is 240 years old; the Constitution itself, 228. The ideals of the U.s. were best expressed in the 1776 Declaration of Independence: "that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness." The Constitution was created to make those ethics reality (indeed, the Proclamation was explicit in that: "to secure these rights, Governments are instituted among Men").
Then in the two-plus centuries since, how accept we been doing?
Our ethics were laudable, only nosotros began badly. The Constitution explicitly best-selling slavery and counted slaves as less than human — a fault not remedied until the post-Civil War amendments. Women weren't immune to vote either — a fault finally fixed by the 19th Amendment in 1920.
Indeed, ane doesn't have to be an acolyte of the leftist historian Howard Zinn to recognize that the full benefits of citizenship in the U.S. were for a long time confined to the very few: For the about part, yous had to be male person, white, directly, propertied, educated, not a contempo immigrant and also (equally Native Americans could testify) not an immigrant from long, long ago.
Much of that, of course, has changed. Indeed, the story of America is very much the story of our growing understanding that everyone is entitled to those "certain unalienable rights." Sometimes that'south happened through subpoena, other times through legislation, court decisions or simply — and nearly powerfully — through changing attitudes. Fifty, 25 or fifty-fifty x years ago, information technology'southward hard to imagine women, African-Americans, gay folks or any number of other minorities thinking America was bang-up for them — or at least, it's hard to imagine them now thinking that yesterday'south world afforded them more in the way of opportunities than today'south.
And in fact, there'due south strong data available to support the notion that opportunity in America — and opportunity is at the core of the American Dream — is better than it e'er was. Opportunity Nation -- a bipartisan project that has tried for the concluding five years to quantify the opportunity bachelor to Americans — has simply released its most iteration of what it calls the "Opportunity Index." The numbers are encouraging.
The index scores opportunity numerically. On the national level, it concludes that opportunity has improved 8.9 percent from 2011 to 2015. (Back then, the score was 49.6; nowadays information technology'southward 54.0. The numbers — like the Dow Jones Industrial Index — don't tell you much, except that higher is better.) The index goes into item also, measuring opportunity state-by-state and fifty-fifty canton-past-canton.
Vermont, it turns out, ranks offset. Massachusetts is a close second. Much of the Due south is well downward in the rankings; New Mexico is dead final.
Trump'due south slogan is ultimately pessimistic, bemoaning our times as so much worse than before, nostalgically looking back to some misremembered aureate historic period in America. But that's not reality.
Why the differences? The index looks at iii broad measures: the local economic system, pedagogy, and community health (a grab-all that includes everything from crime rates to admission to health care). The bones argument is that strong economies, decent education and safety and secure communities add up to opportunity for everyone. Massachusetts does well considering it has low unemployment and one of the best educational systems in the nation (yes, actually — the Bay Country consistently gets pinnacle grades in the National Assessment of Education Progress, the so-called "Nation'southward Report Card"). New Mexico, on the other mitt, is hurt by its high poverty and poor rates of high-school graduation.
At that place are two key conclusions to draw from the alphabetize. Beginning, although the alphabetize doesn't contain data from earlier 2011, yet it seems articulate that if information technology attempted that exercise, the level of opportunity in recent times would prove far amend than they were in years by. The reason is straightforward: Opportunity for some is not opportunity for all.
The second is that opportunity is something that's within our control. Virtually every factor that the alphabetize looks at is affected in office by public policy at the federal, land and local levels, including items such as preschool enrollment, access to grocery stores and affordable housing. Get those correct, and we make the American Dream ever more attainable.
Trump's slogan is ultimately pessimistic, bemoaning our times as so much worse than before, nostalgically looking back to some misremembered golden historic period in America. But that'south non reality. We're better at present than we always have been. And nosotros have it in our hands to make the years alee better still.
Source: https://www.wbur.org/cognoscenti/2016/01/15/donald-trump-trademark-slogan-tom-keane
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